USSD’s business case for your business?
Looking at the sheer number of people using mobile banking via USSD on the continent, you will be moved to understand the vital use of USSD to facilitate transactional behaviour with African users.
M-Pesa in Tanzania works with USSD menus. Mlouma is a platform that connects Senegalese farmers and buyers through USSD.
The Shoprite Money account which launched earlier this year, operates virtually with a USSD string via the user’s cellphone. Users will have access to this service once they register for a Shoprite Money account at any Shoprite store.
Reasons for USSD transactions:
It’s free for your clients to use, and highly cost-effective for you to implement and run.
It is highly interactive
The rapid exchange of data makes it up to 7 times faster than SMS
No internet connection or data is needed
USSD codes works across all cellular networks
Can be easily customised to suit your business needs
The cost of using USSD technology is approximately 20 cents per 20 seconds with sessions capped at 3 minutes which means that if a user takes too long to respond, their session will automatically be timed out which means you never spend more than necessary.
Want to continue the conversation on USSD technology and potential for your business? Leave your questions in the comments below. Or you can email us too on firstname.lastname@example.org
Ciao for now.