Alexa. Cortana. Siri. Bixby. Google Assist.
Sounds like an ordinary group of friends getting together.
No. They are the global market’s voice assist leaders, operating on their specific native platforms. They are like a group of friends with their own personalities and preferences too.
Some of the features offered by the assistants perform differently depending on which platform you’re using them on. Google Assistant reads the news to you on a Home speaker, while Cortana will do that on a smartphone. Siri only likes playing music through Apple music, while Cortana and Google Assistant work just fine with Spotify and music stored on your device.
Voice assist market share
Looking at the above results from Statista, Siri remains the market leader enjoying a 46% market share, though Android is the dominant operating system in the smartphone market. Alexa launched in 2014 and sold around 4.5 million speakers in Q4 of 2016. Sales in Q4 2017 jumped to over 17.8 million units.
What voice means for users?
Universal appeal and acceptance.
Many users report the efficiency and ease of getting information or enabling tasks on their device. While using these life changing tools, we are also putting our data in the hands of the companies creating these AI enabled systems.
Feature phones are the quickest way to get connected cheaply
A conversation for another day.....
Voice based assistance means that users get help in an instant. The call centre of the future is an AI based learner that serves you the most relevant solution by adapting sentiment to a keyword it has learnt. This works well for users indeed.
What Voice means for businesses?
Voice offers a new way to simplify complexity for customers
According to Gartner, artificial intelligence (AI) is not defined by a single technology but by an array of capabilities and research, from advances in algorithms to abundant computing power and advanced analytical methods such as deep learning.
And for customers, that technology sounds like the voice that responds from a smart speaker when we ask about the weather or to tune into a podcast.
Voice adoption is growing faster than the touch, type or click based interface on mobile. Humans are naturally designed to communicate through voice which makes hailing a cab, or finding the address to a place that much easier to action.
Across the industries of hospitality, banking, retail, healthcare and others, voice assistance is being entrenched as the leading method of customer assistance or ease of use on a native platform. Voice interaction technologies within businesses can help speed up communication with customers.
Latest examples of voice assist with global products
Soundhound has just built an in-car voice assistant for Mercedes Benz. The Mercedes-Benz implementation lets you perform tasks like switch on the heads-up display, get restaurant recommendations, and pull up sports scores with simple commands.
BMW announced in September that they are launching the BMW Intelligent Assistant in 2019. Simply say, “Hey BMW, I’m tired” and the car will initiate what BMW calls vitality mode and change the lighting, temperature, and mood of music.
Note dictation and data entry will be breeze with the Einstein voice capability now built into Salesforce platform. Voice commands will allow users to surface data from within Salesforce.
Ultimately, the winner will be the one who gets contextual understanding and employs a user interface that is discoverable and natural. With a range of dialects, accents and references, the voice is not just American or British. It is human.
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Ciao for now.